Alum launches Alkemis Paint at R & Co.
Price Latimer 20 GD and business partner Maya Crowne launched Alkemis Paint at esteemed design gallery, R & Company.
The new interior paint line debuted during NYCxDESIGN in collaboration with the Dennis Freedman Collection & Joyce Lin exhibitions; Alkemis was honored to create a custom color specifically for Joyce Lin’s lauded exhibition, "Material Autopsy".
Alkemis Paint is the world’s first architectural wellness paint—a functional wellness brand that brings nature and design together to create healthier, more intentional interior spaces. As one of the only Cradle to Cradle Certified® paints in North America, Alkemis is ethically produced to help customers breathe easier and live more harmoniously. In addition to being C2C Certified®, Alkemis Paint is one of the only paint companies in the US that fulfills all five covenants of the Mindful Materials Common Materials Framework and the American Institute of Architects Materials Pledge, a nationwide initiative that has been signed by over 175 architectural firms. Due to Alkemis' stringent environmental standards, the products are contributory to LEED Certification Points, WELL Building Standard Points and the United Nations Sustainable Development Goals.
Formulated using sustainable raw minerals and clear quartz as its foundational layer, proprietary mixes of artist-quality pigments are then added to create a high-performing interior paint that supports a holistic lifestyle. The omission of plasticizers means that Alkemis products are 100% water vapor-permeable; consequently, mold growth on walls decorated with Alkemis Paint is virtually impossible. Thanks to the groundbreaking mineral binder (which forms a permanent chemical bond between the paint and the underlying substrate), Alkemis Paint is as indestructible as stone and in most cases, will typically give 20+ years of satisfactory performance before repainting is necessary (far exceeding the life cycle of traditional latex or acrylic paints). The product is free of solvents, preservatives and biocides, and emits no odor or toxic chemicals, making it safe for all living beings.
Please visit alkemispaint.com for more info.
