ICON's Vintage Custom Cars Use Beautiful Design to Challenge the Notion that we Live in a Disposable World
Freethink have put together a mini-doc on ICON 4x4 featuring founder Jonathan Ward, and design collaborator Michael DiTullo 98 ID.
In addition to drooling over the cars, Ward's legendary attention to craftsmanship, and DiTullo's design concepts; they also ask the larger question: What if this level of thought, design, future-proofing and craftsmanship were applied to all products? What would that do to our perceptions of disposability and long-term use?
