Alum makes significant strides in the world of jewelry design
Jiwon Choi, a graduate of the Rhode Island School of Design (RISD), Class of 2011, has made significant strides in the world of jewelry design. Majoring in Furniture Design, Jiwon’s journey from crafting metal furniture to establishing her own jewelry brand in 2018 is both inspiring and remarkable.
After she graduated from RISD, Jiwon studied at ECAL for her MAS degree where she was granted the opportunity to create fashion accessories design for the French luxury house, Hermes, and sold the pieces all over the world. This invaluable experience paved the way for her to launch her namesake jewelry brand in Seoul, South Korea. Today, Jiwon is renowned for her bespoke jewelry creations, catering to an illustrious clientele that includes global celebrities and musicians such as Post Malone, NewJeans, BTS, Red Velvet, and many more. Her work has made notable contributions to the vibrant K-pop scene.
Some of her recent works include custom earrings for Post Malone’s “I Like You (Feat. Doja Cat)” music video, as well as unique pieces for renowned acts like NewJeans in Coca Cola commercial "Be Who You Are" music video. Jiwon has also collaborated with NIKE Korea for the Korean Women's Soccer Team in 2023, further cementing her status as a prominent figure in the global pop and fashion industry.
Jiwon’s love affair with jewelry began during her time at RISD. Initially focused on metal furniture, she discovered her passion for jewelry design during RISD Craft on Benefit Street every year, where she transformed leftover materials from her furniture projects into wearable art. This newfound interest led her to take the "Design for Production" course in her senior year, which ultimately inspired her to establish her own business upon graduating.
Jiwon Choi’s journey from a furniture design student at RISD to a celebrated jewelry designer is a testament to her creativity, dedication, and entrepreneurial spirit. Her story continues to inspire and highlight the impact RISD alumni have on the global design landscape.
To see more jewelry by Jiwon Choi, please visit www.jiwonchoi.com.
