Alumni launch vegan skincare brand
Erica Choi 09 GD and husband Hoon Kim MFA 08 GD have launched a vegan skincare brand, Superegg.
In December 2020, Choi and Kim launched Superegg, a wellness-based premium vegan skincare brand inspired by the holistic Korean beauty philosophy and the egg's nutritional value for the skin's well-being. This idea stemmed from Choi's Korean upbringing, where eggs were commonly used in a beauty ritual.
Superegg was conceived and informed by Choi's years working as the VP of Digital Design at Barneys New York, and as a content creator for her platform @eggcanvas. In Korea, Choi and Kim crafted a beauty formulation and design style based on the nutrition people can receive from eggs, but a plant-based one—a vegan egg. They wanted to ensure they were creating something gentle for the skin and the planet.
