RISD Museum's First Digital Content Fellow
Argentinian alumna Rocio Delaloye MFA 16 DM used video to share the work of her colleagues with the larger world and encourage on-site visitors to engage with the exhibitions on view. She was an integral member of the team that won a Society for Experiential Graphic Design (SEGD) 2018 Global Design Award for Out of Line, a series of events presented in conjunction with the traveling exhibition Lines of Thought: Drawing from Michelangelo to Now from the British Museum (October 2017–January 2018).
“Daily prompts, demonstrations, collaborations and other creative experiments offered in Out of Line enabled practiced artists and first-time visitors opportunities to use drawing as a tool to imagine, discover and explore,” explains Sarah Ganz Blythe, the museum’s deputy director of exhibitions, education and programs.
Delaloye’s primary role on the team was producing engaging, colorful, bilingual videos demonstrating the various drawing techniques presented in the exhibition. “I collaborated with the museum’s graphic designers to select a color palette and also incorporated the typeface they used for print pieces and labels—MAD—into the videos to make everything feel cohesive,” she says.
The centerpiece of the project was a modern cabinet of curiosities that defined the space and housed specimens from RISD’s Nature Lab that visitors could carry back to their tables and draw. SEGD jurors called the project “an unexpected way to bridge art and natural history” and “simple, elegant and very thoughtful design at its best.”
