"Radical Acts of Unrelenting Beauty"

Jordan Roth, widely known as a theatrical impresario and public arts custodian, made his artistic debut, creating an interplay between performance, art, and fashion within the historic Cour Marly at the Louvre on July 10th, 2025. Renowned not only for his guidance and stewardship of the Jujamcyn Theater Group, but for his evolution within the fashion world, Roth’s “narrative fashion performance” featured an original score by Thomas Roussel, six dancers in harmonized choreography, and an emotionally inspired and cutting-edge multimedia fashion performance projected directly onto dramatic garment presentations; all against a backdrop of the beauty and antiquity of the existing art collection at the Louvre, and in direct parallel to the first ever Louvre Couture exhibit.

While drawing inspiration from a number of highly personal and professional creative sources, Jordan Roth has just begun crafting the artistic direction of his eponymous Studio. It is with admiration, appreciation, and great excitement that Factioned, a multi-faceted design-build firm based in Brooklyn, NY, approaches its creative collaboration with Roth and his Studio. Having grown the relationship from select ideation projects, helping Roth transform his inspirational ideas and writings into physical form, "Radical Acts of Unrelenting Beauty" fully enmeshed the two studios, with Factioned leading creative design direction and production. Now, working across a range of medium, varied scales, and experiential backdrops, Jordan Roth Studios + Factioned look to push the boundaries of their collaboration and further explore radical states of artistic freedom and self expression.

Meet the minds behind Factioned.

Jared Lairmore, Creative Director. Bachelors of Industrial Design, Pratt Institute, 2004. Masters of Architecture, Knowlton School of Architecture, THE Ohio State University, 2009.

Carson Peterson, CFO. Bachelors in Accounting & Economics, Fordham University, 2004. Studied toward an MBA in Finance at the Fisher School of Business at THE Ohio State University.

August King Senior Designer. Bachelors of Interior Architecture, University of Missouri School of Architecture, 2007.

Sara Dobbs, Director of Sales + Marketing. Bachelors of Theatre and Drama, Indiana University, 2004.

Jackie Guido, Senior Designer. Bachelors of Industrial Design, Rhode Island School of Design, 2007.

Specializing in custom fabrication in multiple materials and mediums, Factioned’s expertise lent itself seamlessly to collaboration with Jordan Roth on the performance at the Louvre, and now beyond.  There is so much more to be discovered in their partnership, and Factioned revels in that. For more information or to contact Factioned, please reach out to sara@factioned.com.

About the Performance:

Set against the backdrop of the Musée du Louvre’s Cour Marly and the “Louvre Couture” exhibition, Jordan Roth performed the world premier of “Radical Acts of Unrelenting Beauty” on July 10th, drawing inspiration from the museum’s vast collection and its storied classical and modern architecture. A synthesis of the artist’s practice, Roth’s debut performance piece explores the nexus of fashion, art, and the body—a trinity mirrored in the structure of the show—three acts, performed three times-and referencing the form of the Louvre’s iconic glass pyramid.

Weaving narrative themes touching upon encounters with the sublime, the nature of percep­tion, and the agency of identity, Roth layers imagery and symbolism to articulate a unique artistic vocabulary. White fabric is a material throughline, an ever-unfolding prism of transformation. From a legible piece of couture to a gown of a new color, design, and embellishment, to a coat of wings, to expanded wings of flight, to a floating abstract shape, to a towering gown, and ultimately to an iconic symbol. The fabric shifting form and state, solid to fluid, clothing to architecture, human scale to epic, earthbound to soaring.

Guides clothed in reference to artisans of couture ateliers and museum art handlers accom­pany Roth through the journey of the performance. Projectors display works sourced from the Louvre’s vast collections onto the white fabric of each act’s garments, offering new avenues for their understanding while simultaneously proposing a commentary on the body as a vessel of artistic expression. The projectors serve as an allegory for the nature of how we see, and are seen by others. Marbleized dress forms cast from Roth’s torso echo both the classical sculptures populating the Cour Marly and the dress forms essential to the craft of fashion. Gathered together, “Radical Acts of Unrelenting Beauty” is an exploration of beauty’s capacity to unlock individual freedom and self-expression.